Go back to article: Technologies of Romance: on the choice of a typeface for a book and the possibilities for technological Romance

Figure 3

Photograph of an illustration of nineteenth century typographical fonts

Display types are as their names suggests intended for showcasing words and products and grabbing the viewer’s attention. Intended for use at large sizes for posters or headlines, they proliferated as the need for marketing and commercial printing grew in response to the industrialisation of the nineteenth century